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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 23, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 23, 2013

DKNY PR Girl Writes Book, Brands With Personality & The Accessibility of Fashion Week

  • Neiman Marcus lures its younger consumers in-store with the help of musical initiatives. (via Luxury Daily)
  • Hermès releases new social iPhone app that teaches you how to tie a stylish scarf that would make Grace Kelly proud. (via Style)
  • DKNY PR Girl Aliza Licht teases a book deal in an Instagram video. We can’t wait! (via Fashionista)
  • Sephora takes beauty branding seriously, and their Marc Jacobs makeup collaboration is no different. (via Business of Fashion)
  • Start making those lists! Jay-Z is bringing Christmas to Barneys as he collaborates with some of his favorite designers to create one-of-a-kind pieces. (via WWD)
  • Ex-Spice Girl turned serious designer Victoria Beckham gave Skype full access to her work life for five years to create a uniquely interactive documentary. (via The Telegraph)
  • Next time you get a snack from the vending machine you can also come back with a designer handbag. (via Huffington Post Style)
  • To effectively engage consumers, brands need to have a voice. These are some of the best brands with the most personality that know how to communicate their message. Any you’d add? (via Fashion Collective)
  • PR Couture’s Crosby Noricks shares her thoughts on the growing accessibility of Fashion Week and if it should be open to the public. What do you think? (via the High Low)
  • This infographic shows social media habits of designers during NY Fashion Week, and from tweets to Instagram video, these designers landed in the social media spotlight. (via StyleCaster)

Favorite Fashion Videos

Photo Credit: Lulu the Bold

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.