7 Tips to Look Great During Video Chats, Interviews and Meetings

How to look good on video

Whether you are applying for fashion PR jobs on a different coast, setting up meetings or securing video interviews for your clients on top blogs, the almighty Skype interview presents a series of unique opportunities (you can have tabs up with talking points) and challenges (how to avoid looking washed out and pixelated). We’ve done a few Skype interviews before on PR Couture, like this one with IFB founder Jennine Jacob, and this one with author and Style Coalition CEO Yuli Ziv, but I’ve honestly refrained from doing too many because aesthetically, they aren’t my favorite. I’m constantly trying to find the right spot in my office kitchen to create a background and lighting situation. Most often, I have failed. My most recent  video chat set-up  is in front of a calendar made up of blue and white squares. Imagine my mortification when a Brand Elixir client asked if I was Skyping from my bathroom! Egads.

Given the fact that more and more companies are pre-screening talent through Skype interviews, pitch meetings are taking place through video conference calls,  and video content is a powerful medium for bloggers, I really appreciated this tips sheet from Prescriptives’ Beauty Genius Erica Bishop. Erica video chats with women all day everyday helping them find their own custom shade (I’ve done it and loved the result), and knows a thing or two about looking good on a v-chat.

7 Steps to a Better Video Chat/Interview

Photo Credit: Ryan Tir

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.