Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Fashion PR Campaigns We Love

Who:  English fashion accessories designer Anya Hindmarch

What: An  “astro-biographical journey to discover your universal truths, astro-facts and space oddities,” the What Planet Are You On? microsite is a rich experience to promote Anya’s SS14 Collection. Filled with personal insights based on your birthday, the campaign has it’s own hashtag, results can be shared across social media, and participants can enter to win their own bag.

What Planet are you On Fashion Campaign

Where: WhatPlanetAreYouOn.com

Why:  While I’m no longer spending time on Facebook taking quizzes to find out which member of Jem & The Holograms I am, sharing one’s uniqueness is a cornerstone of social activity, and makes the #whatplanet campaign a thematically on-point, content-rich exploration of everyone’s favorite subject – themselves! I appreciate that a social share of the campaign isn’t just a blanket promotion for others to participate, but actually culls content from my results.  Sharing my results via Twitter, for example, resulted in the tweet “According to @anyahindmarch I’m trustworthy and should become a judge. #whatplanet are you on? whatplanetareyouon.com” Love. Additionally, the execution is flawless, pulls from multiple astrological traditions and is quite pretty to look at. This Gemini is thoroughly distracted.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.