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Fashion PR Campaigns We Love

Campaigns We Love: Anya Hindmarch, #WhatPlanet Are You On?

Who:  English fashion accessories designer Anya Hindmarch

What: An  "astro-biographical journey to discover your universal truths, astro-facts and space oddities," the What Planet Are You On? microsite is a rich experience to promote Anya's SS14 Collection. Filled with personal insights based on your birthday, the campaign has it's own hashtag, results can be shared across social media, and participants can enter to win their own bag.

What Planet are you On Fashion Campaign


Why:  While I'm no longer spending time on Facebook taking quizzes to find out which member of Jem & The Holograms I am, sharing one's uniqueness is a cornerstone of social activity, and makes the #whatplanet campaign a thematically on-point, content-rich exploration of everyone's favorite subject - themselves! I appreciate that a social share of the campaign isn't just a blanket promotion for others to participate, but actually culls content from my results.  Sharing my results via Twitter, for example, resulted in the tweet "According to @anyahindmarch I'm trustworthy and should become a judge. #whatplanet are you on?" Love. Additionally, the execution is flawless, pulls from multiple astrological traditions and is quite pretty to look at. This Gemini is thoroughly distracted.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at