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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 2, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 2, 2013

Common PR Misconceptions, Barneys’s Fashion Week “Instastop” & More #NYFW Madness

  • We all wish work-life balance were easier to practice. Is it something we can achieve or is a work-life blend more realistic? (via Levo League)
  • Brands are using London Fashion Week to engage more than just the front row. (via Marketing Magazine)
  • Blogging as a PR tool: Is it effective and how would you make it work? (via PR In Your Pajamas)
  • The odds are ever in the favor of the just announced Hunger Games clothing collection for Net-a-Porter. We just hope for a Mockingjay dress. (via Fashionista)
  • They think they know, but they have no idea. These are the most common PR misconceptions. Which others have you heard? (via PR Daily)
  • Leave it to Betsey Johnson to come up with the most interesting Fashion Week invite. (via PSFK)
  • Models are becoming the new social media ambassadors of fashion and are bringing back the Supermodel ideal. (via Wall Street Journal)
  • Estée Lauder creates a new position to strengthen the brand’s reputation as a responsible company around the world. (via Media Bistro)
  • Daria in Prabal Gurung? Lisa Simpson in Marc Jacobs? Some of television’s most unsuspecting cartoon characters get the Fashion Week makeover. (via Refinery 29)
  • Social media has opened the gates to make fashion accessible to everyone, and brands are starting to use these tips to successfully market to social media. (via Hootsuite)
  • Barneys and Instagram are teaming up to provide a Fashion Week “Instastop” for fashionistas ready to show-off their soles. (via Barneys The Window)
  • The story behind DKNY's Twitter account and the lovely Aliza Licht. (via Twitter Blog)

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About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at