DKNY PR Girl Writes Book, Brands With Personality & The Accessibility of Fashion Week

  • Neiman Marcus lures its younger consumers in-store with the help of musical initiatives. (via Luxury Daily)
  • Hermès releases new social iPhone app that teaches you how to tie a stylish scarf that would make Grace Kelly proud. (via Style)
  • DKNY PR Girl Aliza Licht teases a book deal in an Instagram video. We can’t wait! (via Fashionista)
  • Sephora takes beauty branding seriously, and their Marc Jacobs makeup collaboration is no different. (via Business of Fashion)
  • Start making those lists! Jay-Z is bringing Christmas to Barneys as he collaborates with some of his favorite designers to create one-of-a-kind pieces. (via WWD)
  • Ex-Spice Girl turned serious designer Victoria Beckham gave Skype full access to her work life for five years to create a uniquely interactive documentary. (via The Telegraph)
  • Next time you get a snack from the vending machine you can also come back with a designer handbag. (via Huffington Post Style)
  • To effectively engage consumers, brands need to have a voice. These are some of the best brands with the most personality that know how to communicate their message. Any you’d add? (via Fashion Collective)
  • PR Couture’s Crosby Noricks shares her thoughts on the growing accessibility of Fashion Week and if it should be open to the public. What do you think? (via the High Low)
  • This infographic shows social media habits of designers during NY Fashion Week, and from tweets to Instagram video, these designers landed in the social media spotlight. (via StyleCaster)

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Photo Credit: Lulu the Bold

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.