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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 30, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of September 30, 2013

Twitter Fails, Levi’s on a Train, Fashion’s Lovefest with Music & Tory Burch’s Social Secrets

  • Breaking PR? No, it's not a new show, but this nifty little chart does break down the elements that make up PR. Other elements you’d add? (via PR News Online)
  • How much time is enough time put into a job before moving on? What’s the longest or shortest you’ve stayed at a job? (via NYC PR Girls)
  • Remember the intern who ranted on Marc Jacobs (the brand)? And who can forget Kenneth Cole’s Twitter gems? Lessons learned in this collection of celebrity Twitter fails. (via Business Insider)
  • Levi’s new campaign “Make Our Mark” is traveling across the country with the Station to Station train – a multi-sensory experience that combines technology, art, music, and of course, jeans. (via Digiday)
  • Pump the jam! This season, Fashion Week saw energetic music of all genres, dancing and even stepping! (via Fab Sugar)
  • How to manage media relations in this digital age - and do it successfully at that! (via Spin Sucks)
  • Designer and music enthusiast John Varvatos talks about the artists who inspire him and how he connects music to his brand. (via AdAge)
  • Knowing that several consumers rely on reviews before making a purchase, new social shopping platform ShopGodt makes the experience a bit like Pinterest meets Yelp. (via Pandodaily)
  • Sometimes rumors are true: Marc Jacobs is officially leaving Louis Vuitton. (via The New York Times)
  • Tory Burch grew up right alongside social media, so naturally the brand relies heavily on these platforms to better serve and engage with consumers. (via Internet Retailer)

Favorite Fashion Videos

Photo Credit: Silvia Sala

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

One Comment

  • Posted October 10, 2013 at 5:50 am | Permalink

    My favorite is the London piece. Having been there twice, it was great to see some of the sights in the video. And the vibrancy and excitement of the city can be felt even in the video. Good reminder of what this city is all about! Thanks.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at