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Build Your Fashion Brand Build Your Fashion Brand: A Digital Course for Emerging Designers

Is Crowdfunding The Right Strategy For Your Brand? Find out November 19, 2013

Did you see the recent news that dance is actually the most-funded category on Kickstarter? Crazy, right? With more and more companies turning to the crowdfunding model, whether to finance scientific innovations, video games or short films, mass adoption of these platforms has made the successful funding of these types of campaigns as much about marketing and PR as fundraising.

How to (Crowd)Fund Your Fashion Business

If you've considered using a site like Kickstarter or Indie GoGo to help finance your next collection, runway show or fashion film, you won't want to miss the next installment of Build Your Fashion Brand. We'll be speaking with Kristen Glenn, who co-founded {r}evolution apparel in 2011, and launched the highest-funded fashion project in Kickstarter’s early history — raising over $64,000 to produce a multi-functional garment called the Versalette. The campaign was featured in the New York Times,, and the Wall Street Journal.

With so many fashion brands trying their hand at crowdfunding, it's crucial to know the ins and outs of running a campaign, and Kristen will talk you through the steps you'll need to take to set yourself up for success.




Plus, everyone who signs up gets a free download of Top Ten Tips for a Successful Crowdfunding Campaign from the team at Mimoona.

Join me live on Spreecast with Kristen and have your crowdfunding questions answered.

Sign up for Build Your Brand, November 19.

As a quick reminder, you can grab the whole 3-part series or purchase individually. Our Summer 2013 series is also still available for download. Any more questions, send me an email Crosby[at] or reach out @prcouture.



About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at