Is Crowdfunding The Right Strategy For Your Brand? Find out November 19, 2013

Build Your Fashion Brand

Did you see the recent news that dance is actually the most-funded category on Kickstarter? Crazy, right? With more and more companies turning to the crowdfunding model, whether to finance scientific innovations, video games or short films, mass adoption of these platforms has made the successful funding of these types of campaigns as much about marketing and PR as fundraising.

How to (Crowd)Fund Your Fashion Business

If you’ve considered using a site like Kickstarter or Indie GoGo to help finance your next collection, runway show or fashion film, you won’t want to miss the next installment of Build Your Fashion Brand. We’ll be speaking with Kristen Glenn, who co-founded {r}evolution apparel in 2011, and launched the highest-funded fashion project in Kickstarter’s early history — raising over $64,000 to produce a multi-functional garment called the Versalette. The campaign was featured in the New York Times,, and the Wall Street Journal.

With so many fashion brands trying their hand at crowdfunding, it’s crucial to know the ins and outs of running a campaign, and Kristen will talk you through the steps you’ll need to take to set yourself up for success.




Plus, everyone who signs up gets a free download of Top Ten Tips for a Successful Crowdfunding Campaign from the team at Mimoona.

Join me live on Spreecast with Kristen and have your crowdfunding questions answered.

Sign up for Build Your Brand, November 19.

As a quick reminder, you can grab the whole 3-part series or purchase individually. Our Summer 2013 series is also still available for download. Any more questions, send me an email Crosby[at] or reach out @prcouture.



About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.