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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 4, 2013

[Sponsored by Nicole K. Garner author of “Are You In: PR’s Alter Ego”] Michael Kors Tops Social Media, Topshop’s Holiday Pinterest Guides & Socially Responsible Shopping with Toms

This post is sponsored by Nicole K. Garner, founder of The Garner Circle PR, and author of  "Are You In Inc: PR's Alter Ego". The ultimate guide focusing on the niche publicity disciplines of fashion, beauty, music, entertainment and film and features [ IN]terviews from's beauty editor, award winning artist Janelle Monae, Daily Candy, Sony Productions Unit Publicist, The Garner Circle PR, top bloggers & more.  "Are You In Inc: PR's Alter Ego" contains tricks of the trade regarding how to achieve millions of media impressions and generate large scale publicity campaigns, tips for seamlessly merging technology into PR strategy, and how to get in the ink of major magazines and blogs. To purchase this book visit and to get social follow @TheGarnerCircle and hashtag #AreYouInInc

  • John Paul Gaultier tries childrens couture on for size. (via the Daily Mail)
  • A colorful infographic that depicts some very real reasons journalists won’t work with you. (via PR Daily)
  • Seasoned Fashion PR pro Emese Gormley shares some career tips gathered from her years of experience in the fashion world. (via Refinery 29)
  • Urban Outfitters is challenging their social media efforts with a Foursquare-like app and is even thinking about creating its own zip code? (via Digiday)
  • Research is proving that Michael Kors is one of the most sophisticated brands on social media. Do you agree? (via Business2Community)
  • What Instagram ads can mean for Beauty Bloggers. (via AdWeek)
  • Diesel’s stunning (and extremely colorful) new digital "Tribute" campaign is a nod to Diesel’s design history… and it was all shot on an iPhone. (via Buzzfeed)
  • Topshop wants to help you with your holiday shopping needs by creating personalized gift guides on Pinterest. (via Marketing Magazine)
  • Toms is saving the world one sustainable item at a time with the release of its new marketplace. (via Glamour)
  • The visual web is here to stay, so integrating visuals into your PR efforts is a must! (via Bulldog Reporter)

Favorite Fashion Videos

Photo Credit: paval hadzinski

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at