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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 11, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of November 11, 2013

The Tech Evolution of the Gap, Teen Retail Influencers & Social Holiday Shopping

  • The Gap is pitching innovation and adding some major technological enhancements to its operations. (via WWD)
  • Snapchat says thanks but no thanks to Facebook’s $3 Billion acquisition offer. (via Wall Street Journal)
  • After acquiring quite the fashionable army, it seems Apple isn’t experimenting with computer couture but with actual fashion. (via Forbes)
  • Pinterest reaches the Far East with its launch in Japan and what it means for brands. (via TechCrunch)
  • Responsibility and Respecting the Press are topics of discussion on the newly minted series of Bobby Brown PR girl Alexis Rodriguez. (via the PR Closet)
  • This week marked the 16th anniversary of the Victoria's Secret Fashion Show, and here is a little history on the once seemingly androgynous trademark of one of the sexiest fashion brands in the world. (via the Cut)
  • Influence is changing and teens are relying on social media and beauty and fashion YouTubers for shopping guidance. Have you been influence? (via Business of Fashion)
  • Kate Spade is on the frontier of pioneering the shoppable digital ad. (via Mashable)
  • People literally went gaga over Lady Gaga's H&M Times Square ribbon-cutting event. (via Elle UK)
  • Free People shares Inspiration Pics on their website to showcase the interactive, creative side of the brand, and we are definitely feeling inspired. (via Fashion Notes)
  • Get ready, guys! ‘Tis the season of holiday shopping, and these stats reveal just how social media influences holiday e-commerce. (via Socially Stacked)
  • A few real world stories of some pretty innovative PR pros, how they got where they are today and how they might give you that extra push. (via Lindsay Olson)

Favorite Fashion Videos

Photo Credit: Kevin N. Murphy

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at