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2013-social-journalism-infographic-4-HI Infographic: Cision's 2013 Social Journalism Study

82% of Journalists Prefer to Receive PR Pitches via Email

Cision has released the results from its Social Journalism Study, a survey that collected more than 3,000 responses from  journalists in 11 countries. You can download the full report, but here are a few key findings:

  • 81 percent use social media for sourcing a story (though 31 percent have a negative opinion of social media's effect on the journalist profession)
  • 90 percent of journalists use social media 1+ hours per day, while only 10 percent don’t use it at all.
  • 42 percent of journalists use 4-5 social media types in a typical week

Any surprises?


About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at