82% of Journalists Prefer to Receive PR Pitches via Email


Cision has released the results from its Social Journalism Study, a survey that collected more than 3,000 responses from  journalists in 11 countries. You can download the full report, but here are a few key findings:

  • 81 percent use social media for sourcing a story (though 31 percent have a negative opinion of social media’s effect on the journalist profession)
  • 90 percent of journalists use social media 1+ hours per day, while only 10 percent don’t use it at all.
  • 42 percent of journalists use 4-5 social media types in a typical week

Any surprises?


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.