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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of December 9, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of December 9, 2013

A Barney’s “Gif Guide”, Instagram’s Latest Feature & Chanel Does Dallas

  • Always on the heels of technology, Barney's goes and creates a holiday “gif guide.” Cuteness ensues. (via the Window)
  • 2014 PR trends and predictions. What do you predict? (via PR News Online)
  • Cowgirl couture? Karl Lagerfeld and company made their way down to the Lone Star state. (via the Telegraph)
  • StyleCaster debuts new redesign and shopping platform. (via TechCrunch)
  • Some tips on producing and effective marketing event from  the producer of the Victoria's Secret Fashion show. (via Entrepreneur)
  • Becoming innovative with technology platforms and collaborations can achieve some pretty powerful results . (via Fashion Collective)
  • How fashion is schooling others on influencer marketing. (via Spin Sucks)
  • Net-a-Porter reveals the logo for its very first global publication. (via WWD)
  • Oh snap, could Snapchat be worried? Instagram just launched a new direct picture sharing feature. (via the Verge)
  • Retailers are designing customized playlists to reflect the brand and keep customers in stores. (via Wall Street Journal)
  • A infographic on the psychology behind why people share on social media, the different types of sharers and how people share. What kind of sharer are you? (via Statpro)

Favorite Fashion Videos

Photo Credit: Maga Soto

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at