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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 6, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 6, 2014

Drew Barrymore Turns Fashion Journalist, The Best Fashion Tech Bits of 2013 & What PR Pros Need From Bloggers

  • David Beckham and H&M: The Super Bowl just got a whole lot sexier. (via Business Insider)
  • A Victoria's Secret model developed an app for, well, models. (via Fast Company)
  • Intel is partnering up with the CFDA, Barneys and Opening Ceremony on a smart bracelet and possibly more. (via Fashion Times)
  • PR Couture’s Crosby Noricks shares what publicists need from bloggers to work in harmony. (via Independent Fashion Bloggers)
  • Sarah Jessica Parker launches a new shoe line complete with a stunner called the Carrie. (via Racked)
  • It’s no surprise PR can be stressful, but why? (via NYC PR Girls)
  • Fashion Tech had a great 2013, and here are some of the best moments. (via Third Wave Fashion)
  • Some social media trends that should probably take a back seat in 2014. (via Marketing Land)
  • Drew Barrymore the next great fashion journalist of our time? Well maybe not, but who knew she had writing chops? (via Styleite)
  • To keep the football spirit going, several designers got together and designed some of the most glamourous helmets you’ll ever see. (via Glamour)

Favorite Fashion Videos

Photo Credit: Hilda L

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.