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Bulgari Film Contest

Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma

What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry.

Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26).

Why: It's no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays round-up to my annual attendance at the La Jolla Fashion Film Festival, it's a bit of an obsession. Back in 2008, I discovered Diane Pernet, founder and director of A Shaded View on Fashion Film, and was excited to see that Bulgari has partnered with Diane on a fan-friendly content initiative that goes above and beyond the standard Facebook sweepstakes to engage creativity and brand connection.

Source: Luxury Daily

 

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.