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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 13, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 13, 2014

DVF Celebrates the Wrap Dress, Social “Water Coolers” & One Vlogger’s Snapchat Takeover

  • Image-sharing platform We Heart It could be the next big thing in social media. Do you heart it? (via Mashable)
  • A look at the fusion of fashion, technology and their promising future. (via Fusion)
  • Alexander Wang is taking his collection to Brooklyn this Fashion Week.  Who else will follow suit? And what will the locals think!? (via The Cut)
  • Saks Fifth Avenue has a new president that wants to inject some new life to the department store icon to attract a broader audience. (via Bloomberg)
  • Diane Von Furstenberg’s iconic Wrap Dress turns the big 4-0 this year, and it hasn’t aged a bit! (via the New York Times)
  • Can true love come in the form of animation? Tiffany's Valentine's Day collection is being released as an animated gift guide for easy social sharing. (via Luxury Daily)
  • Brands like Sephora are trying to mix in some real-time marketing with the assistance of live tutorials via Google Helpouts. Have you tried them? (via Digiday)
  • Social messaging apps are creating a “social water cooler” that are revolutionizing the way we communicate. (via PRtini)
  • Dangerous or genius? Wet Seal handed over its Snapchat account to a 16-year-old vlogger for a weekend. (via AdAge)
  • Meet the 10 new kids on the CFDA Incubator program block. You’ll want to remember them. (via Fashionista)

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Photo Credit: Johann Ingi

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.