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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 20, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 20, 2014

American Eagle Says No to Photoshop, Pinterest Supports Gifs & Charles Dickens a PR Pro?

  • H&M sticks to the reduce, reuse and recycle model with their new denim collection. (via the New York Daily News)
  • We know retailers use customer info, but do we really know what for? (via Fashionista)
  • American Eagle created a major PR push with its new Aerie campaign scoffing Photoshop. (via PR Daily)
  • So your pitch didn’t get the response you wanted. Take a deep and don’t lose your cool - your attitude matters. (via Muck Rack)
  • Forget Instagram, this artist captures the best of Paris couture shows using trash. (via Styleite)
  • Warby Parker uses the charm to engage in email marketing, and it’s winning. (via Mobile Marketer)
  • Pinterest now supports gifs!! Sleepless nights to follow. (via TechCrunch)
  • Selfies or product shots? There really is a science behind which Instagram pictures drive sales. (via WWD)
  • Charles Dickens might’ve known a thing or two about PR. (via Spin Sucks)
  • These Paris couture looks are dreamy, romantic and we want to dance in them. Which are your favorites? (via Elle)
  • PR Couture’s Crosby Noricks shares her eight essential fashion reads. What are yours? (via IFB)

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Photo Credit: KelsieTaylor

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at