Campaigns We Love: Bulgari’s One Minute Fashion Film Contest

Who: AltaRoma, Bulgari, ASVOFF Roma

What: An invitation to create a one-minute film based on the theme “Let Bulgari dazzle your senses” using colors of Bulgari jewelry.

Where: Winners will be announced and films shown at an event during AltaRoma AltaModa Fashion Week (Jan 24-26).

Why: It’s no secret around here how much I love fashion films. From their weekly inclusion in our Fashion PR Fridays round-up to my annual attendance at the La Jolla Fashion Film Festival, it’s a bit of an obsession. Back in 2008, I discovered Diane Pernet, founder and director of A Shaded View on Fashion Film, and was excited to see that Bulgari has partnered with Diane on a fan-friendly content initiative that goes above and beyond the standard Facebook sweepstakes to engage creativity and brand connection.

Source: Luxury Daily


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.