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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of December 30, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of December 30, 2013

Considerations for PR Success, Max Mara’s Sustainable Luxury & Dior Makes its Instagram Debut

  •  Max Mara is the next designer label to offer sustainable luxury clothing. (via the High Low)
  • Online delivery site Parcel is changing the online shopping game. Have you tried it? (via Refinery 29)
  • The discussion on whether Tumblr is for bloggers or social media (or endless hours of gif-watching) continues. What do you think? (via American Express Open Forum)
  • Very soon there will be more Nordstrom Racks than actual Nordstrom stores. Will it affect the brand? (via Buzzfeed)
  • Watch out, brand influencers are going to be big in 2014. (via Business2Community)
  • Online shoe emporium Zappos is taking on a whole new approach to company culture with no titles and no managers. What!? (via Quartz)!
  • British department store John Lewis saw a spike in holiday sales thanks to its adorable omni-channel activity. (via Marketing Week)
  • Dior introduces themselves on Instagram via other social platforms and rich content. (via Luxury Daily)
  • Ah, a new year, a new start. Consider these considerations to become a better PR pro in 2014. Any you’d add? (via PR Daily)
  • They said it! Some of the greatest fashion quotes from 2013. (via Fab Sugar)

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Photo Credit: Strangely Beautiful

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at