Considerations for PR Success, Max Mara’s Sustainable Luxury & Dior Makes its Instagram Debut

  •  Max Mara is the next designer label to offer sustainable luxury clothing. (via the High Low)
  • Online delivery site Parcel is changing the online shopping game. Have you tried it? (via Refinery 29)
  • The discussion on whether Tumblr is for bloggers or social media (or endless hours of gif-watching) continues. What do you think? (via American Express Open Forum)
  • Very soon there will be more Nordstrom Racks than actual Nordstrom stores. Will it affect the brand? (via Buzzfeed)
  • Watch out, brand influencers are going to be big in 2014. (via Business2Community)
  • Online shoe emporium Zappos is taking on a whole new approach to company culture with no titles and no managers. What!? (via Quartz)!
  • British department store John Lewis saw a spike in holiday sales thanks to its adorable omni-channel activity. (via Marketing Week)
  • Dior introduces themselves on Instagram via other social platforms and rich content. (via Luxury Daily)
  • Ah, a new year, a new start. Consider these considerations to become a better PR pro in 2014. Any you’d add? (via PR Daily)
  • They said it! Some of the greatest fashion quotes from 2013. (via Fab Sugar)

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Photo Credit: Strangely Beautiful

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.