DVF Celebrates the Wrap Dress, Social “Water Coolers” & One Vlogger’s Snapchat Takeover

  • Image-sharing platform We Heart It could be the next big thing in social media. Do you heart it? (via Mashable)
  • A look at the fusion of fashion, technology and their promising future. (via Fusion)
  • Alexander Wang is taking his collection to Brooklyn this Fashion Week.  Who else will follow suit? And what will the locals think!? (via The Cut)
  • Saks Fifth Avenue has a new president that wants to inject some new life to the department store icon to attract a broader audience. (via Bloomberg)
  • Diane Von Furstenberg’s iconic Wrap Dress turns the big 4-0 this year, and it hasn’t aged a bit! (via the New York Times)
  • Can true love come in the form of animation? Tiffany’s Valentine’s Day collection is being released as an animated gift guide for easy social sharing. (via Luxury Daily)
  • Brands like Sephora are trying to mix in some real-time marketing with the assistance of live tutorials via Google Helpouts. Have you tried them? (via Digiday)
  • Social messaging apps are creating a “social water cooler” that are revolutionizing the way we communicate. (via PRtini)
  • Dangerous or genius? Wet Seal handed over its Snapchat account to a 16-year-old vlogger for a weekend. (via AdAge)
  • Meet the 10 new kids on the CFDA Incubator program block. You’ll want to remember them. (via Fashionista)

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Photo Credit: Johann Ingi

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.