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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 27, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of January 27, 2014

Marc Jacobs’ Tweet Currency, Digital Fashion Week Calendars & Questions PR Pros Should Be Ready For

  • Marc Jacobs' new pop-up won’t take your money, but it will gladly accept your tweets. (via PSFK)
  • Fashion Week is among us and that means lots of live tweeting. Get the most out of your tweets with these tips. Any you’d add? (via Thought Shower)
  • Doesn’t get much chicer than a Fabergé Easter egg hunt complete with designer eggs. (via Racked)
  • Tory Burch's nonprofit in collaboration with Bank of America is giving women entrepreneurs the chance to succeed. (via Wall Street Journal)
  • Designer Karen Walker turns the camera on her artisan partners in her new campaign. (via the Telegraph)
  • An Alexander McQueen exhibition from the collection of Isabella Blow merits a special trip to London. (via The New York Times)
  • Blogger Susie Bubble explains how brands and retailers are increasingly scouting creative young talent. (via Business of Fashion)
  • While not quite a fully functioning app...yet, the CFDA want you to have an organized New York Fashion Week experience with a digital fashion calendar. (via Fashionista)
  • Juicy Couture is saying bye to tracksuits and the 90s. Now, the brand of terrycloth pants past is placing some pretty heavy efforts on modern digital and social media strategies. (via Digiday)
  • Some big questions PR pros should know how to answer. (via PRNewser)

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Photo Credit: Martha.butterflycaught

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at