Behind the Scenes at NYFW with Linda Gaunt Communications

© Gerardo Somoza

Because so much of the fashion week spectacle and press focuses on what goes down the runway (and who sits front row), it can be easy to forget the months of planning, pitching and coordinating that befalls a designer’s PR team each season. Starting today, find out exactly what New York Fashion Week is like for one of the top Fashion PR Agencies, Linda Gaunt Communications. Celebrating their 10-year anniversary, LGC is a boutique agency in NYC (founder Linda Gaunt is the former EVP of Communications for Giorgio Armani), and specializes in a mix of strategic communication support for fashion brands including Hunter Boot, Todd Snyder, LLBean Signature, Clover Canyon and Stila Cosmetics. 

 

Linda Gaunt Communications PR Couture Takeover

 

Photo by Jim Newman

Amy Keller, Director of Digital Strategy and Kelsi Rosenberg, Digital Strategy Coordinator, will be sharing the PR Couture Instagram account with us over the next 2 weeks, taking us through pre-FW planning through to client shows like Nanette Lepore, Trina Turk, Rebecca Minkoff and Cynthia Rowley.

Learn a bit more about the digital duo and what to expect from their Instagram takeover:

Amy Keller, Director of Digital Strategy, Linda Gaunt Communications

Linda Gaunt Communications, Fashion PR, Amy Keller

Kelsi Rosenberg, Digital Strategy Coordinator, Linda Gaunt Communications

Linda Gaunt Communications, Digital Fashion PR, Kelsi Rosenberg

Instagram is the perfect platform to share a day in the life of PR Girls across the country, and something we plan to keep on doing, long after the fashion week frenzy is over. I for one cannot wait to see what juicy insider bits these two digital fashion PR mavens have planned for us during F/W14. Make sure you are following @lindagauntco and @prcouture for all the NYFW fun!

Photo Credit: Rebecca Minkoff SS13, DJ Mia Moretti, Kaylee DeFer, Leandra Medine, Julie Henderson ©Gerardo Somoza

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.