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© Gerardo Somoza Fashion PR Instagram Takeover

Behind the Scenes at NYFW with Linda Gaunt Communications

Because so much of the fashion week spectacle and press focuses on what goes down the runway (and who sits front row), it can be easy to forget the months of planning, pitching and coordinating that befalls a designer's PR team each season. Starting today, find out exactly what New York Fashion Week is like for one of the top Fashion PR Agencies, Linda Gaunt Communications. Celebrating their 10-year anniversary, LGC is a boutique agency in NYC (founder Linda Gaunt is the former EVP of Communications for Giorgio Armani), and specializes in a mix of strategic communication support for fashion brands including Hunter Boot, Todd Snyder, LLBean Signature, Clover Canyon and Stila Cosmetics. 


Linda Gaunt Communications PR Couture Takeover


Photo by Jim Newman

Amy Keller, Director of Digital Strategy and Kelsi Rosenberg, Digital Strategy Coordinator, will be sharing the PR Couture Instagram account with us over the next 2 weeks, taking us through pre-FW planning through to client shows like Nanette Lepore, Trina Turk, Rebecca Minkoff and Cynthia Rowley.

Learn a bit more about the digital duo and what to expect from their Instagram takeover:

Amy Keller, Director of Digital Strategy, Linda Gaunt Communications

Linda Gaunt Communications, Fashion PR, Amy Keller

Kelsi Rosenberg, Digital Strategy Coordinator, Linda Gaunt Communications

Linda Gaunt Communications, Digital Fashion PR, Kelsi Rosenberg

Instagram is the perfect platform to share a day in the life of PR Girls across the country, and something we plan to keep on doing, long after the fashion week frenzy is over. I for one cannot wait to see what juicy insider bits these two digital fashion PR mavens have planned for us during F/W14. Make sure you are following @lindagauntco and @prcouture for all the NYFW fun!

Photo Credit: Rebecca Minkoff SS13, DJ Mia Moretti, Kaylee DeFer, Leandra Medine, Julie Henderson ©Gerardo Somoza

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at