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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of February 10, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of February 10, 2014

Levi’s Lifecycle Guide, Who Did Instagram Best at Fashion Week & Target Collaborates with Top Pinners

  • Levi’s Levi's Lifecycle Guide is making powerful progress towards reducing our impact on the planet.  (via Triple Pundit)
  • Yes, Instagram took over Fashion Week, and these are some of the brands that embraced it. Who were you following? (via Digiday)
  • Some Valentine’s tips to sweeten your content marketing. (via American Express Open Forum)
  • The early bird gets the sale? These ten retailers are leading the pack in innovation striking the right balance in every medium. What others would you include? (via Fast Company)
  • Marc Jacobs is getting ready to start a new chapter in his fashion story, and he’s a little nervous. (via Dazed Digital)
  • PR is changing at lightning speed, and the courses teaching it are getting stuck in the past. What courses would you like to see being taught? (via PR in Your Pajamas)
  • We got a future fashion critic in the making! This four-year-old tells us what she really thinks about a Tracy Reese look. (via Stylecaster)
  • The Target collaboration machine doesn’t stop as it launches a collection created by its top pinners. (via Co. Create)
  • Barney's premiered its Brothers, Sisters, Sons & Daughters campaign video—which stars 17 transgender models and their families and friends with hopes to help break stereotypes and build social acceptance. (via the Window)

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Photo Credit: jilleatsapples

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at