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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of February 3, 2014

Zac Posen’s Spotify Playlist, Bloomingdale’s Instagram Project & Are You Ready to Go Solo?

  • Zac Posen incorporates Spotify playlist into his 2014 Lookbook that represents his collection inspiration. And it’s just as classy as you’d expect. (via Styleite)
  • Rebecca Minkoff is not afraid to explore the social media frontier. The designer is using video sharing app Keek to share her collection and some behind the scenes extras. (via Fashionista)
  • Looks like we're that much closer to tweeting and shopping as Twitter has officially hired ecommerce specialists. (via TechCrunch)
  • A shopping app that resembles Tinder? Moda Operandi’s new app may be something we fall in love with. (via Complex)
  • Is solo PR the right path for you? (via PR Daily)
  • Bloomingdale's hopes to drive visibility and interaction by hosting a live Instagram styling event with We Wore What blogger Danielle Bernstein. (via Luxury Daily)
  • They say it’s all about the packaging, and these Fashion Week invites are taking paper to new levels of pretty. (via Refinery 29)
  • Social media marketing success is at your fingertips with these helpful tips. Any you’d add? (via Business2Community)
  • Jenna Lyons shares how her tough childhood experience helped mold her management skills. (via Levo League)
  • Some Instagram accounts (besides ours, of course) you should be following to get the full Fashion Week experience. Favorites?  (via Huffington Post Style)

Favorite Fashion Videos

Photo Credit: Art Comments

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at