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Work with Celebrity Stylists

A Fashion PR Guide to Working with Celebrity & Fashion Stylists

When I first moved to LA, I was helping with database work at a fashion company.  I had to go through all of our rosters and make sure the information was up to date.  One day, my boss asked me to call the stylist list and to find out what projects they were working on.  Most of the calls didn't get past verifying the address, but there were a few stylists who asked me to email over images and one stylist even asked me to stop by with jewelry.

How to Get Contact Information for Celebrity Stylists

Thankfully with the Internet, fashion publicists no longer have to spend a whole day cold-calling stylists.  We can engage them in conversation on twitter or even ask their opinion on a picture on Instagram.  If I can't find a stylists' email or phone number via their website, I will usually send them a tweet or direct message and ask for their information that way.  I start off by saying "Hey [blank] I have a question to ask you.  Can you please follow me so I can DM you?" Then, in the DM I mention the products I represent and ask what their email is so I can send over lookbooks.  It works.

If you aren't having any luck reaching out to the stylist, try their assistant.  The assistants are the gatekeepers and a great way to get your pieces to fittings.  Plus, they are the next generation, so if you start making friends now, things will be easier as you all move up the ladder.

Tip: Don't just blindly ask a stylist if they need product.  First find out: who do they style, does that celebrity have any brand exclusives, and are there any event appearances coming up that their client list will be attending. If your timing is right and relevant to their client list, stylists are much more willing to listen to what you have to offer.

If you are emailing out for the first time, be short and sweet.  Stylists are busy and they don't have time to be reading lengthy pitches.  Short sentences, product images in the body of the email and attached lookbooks or line sheets is really all you need.  Make it easy for them to say yes.

Chanel Iman

Chanel Iman in Liv Haley diamond bar earrings at the Sports Illustrated Swimsuit 50th anniversary party. Styled by Anita Patrickson.

The Basics of a Stylist Pull

At first it can be hard to get stylists to come to your office or showroom to pull product, so offer to bring pieces to them.  Offer to bring or meet for a quick coffee to sweeten the deal.  Also, don't focus on pulling your favorite pieces, or those you really need to get press for. Instead, have an understanding of the celebrities style (or even the stylists personal style) and choose pieces that are a fit.

When you drop off the product, discuss what the product is being considered for and when they want to return the loaned product.  With these specifics out of the way early, you won't have to bother the stylist later on.  If you can take the guess work out of working together, they will be more apt to use you in the future. However, don't expect the stylists to tell you if something was worn.  You have to stalk!  Celebrity fan sites are a great place to find paparazzi and event images.

Tip: When loaning product ALWAYS take a credit card for file.  Product is expensive.  Things happen.  You don't want to be stuck with the bill.

Jennifer Lawrence, Variety

Jennifer Lawrence wore Aviva Rose Jewelry's curved diamond bar necklace in Variety.

Take Notes on Stylist Preferences

Over time you will start to build rapport and evolve your connection with stylists and they will start to come to you to pull items. Make notes of what works for each stylist. Do they work better with images?  Is it easier to drop off in the morning? Always be polite and understand you are not the only publicist trying to get their attention.  You want to be persistent, but not annoying.  The easier and more pleasant you make things for stylists, the more likely they are to pull and place.

PR is a business built on relationships and you can't expect to just jump in and get an A-list celebrity to wear your client's stuff.  The top tier stylists already have their go-to's and they don't know (much less trust) you. You need to find other ways to get in and build those relationships. It may sound anticlimactic, but if you are polite, easy to work with and can get them what they need when they need it, you will get the placement.

Featured Photo Credit: _Gila

Celebrity Placements by Rachel Meis Communications

About the author: Rachel Meis


Rachel Meis is currently the owner and CEO at Rachel Meis Communications. Rachel has strong relationships with stylists that have led to her clients’ product placements on celebrities such as Christina Applegate, Vanessa Hudgens, Guliana Rancic, the Kardashians and Lauren Graham. Rachel’s expertise in social media paired with the low cost / high return formulas she has developed have resulted in great success for her clients with placement in such publications as Lucky Magazine, Redbook, and People Magazine.

6 Comments

  • Posted March 4, 2014 at 8:44 pm | Permalink

    Great tips! I feel like sometimes I’m a true stalker in the way I find people on Twitter/LinkedIn through their interns, etc.

  • Posted March 7, 2014 at 9:15 am | Permalink

    Thanks for the insight on how this works, Rachel! This came to me at the right time – I’m planning on a celebrity/TV show campaign this year but I was feeling anxious because I didn’t know how stylists like being contacted.

    Great tips about Twitter. But what would you do if you can’t find the stylist on any social media and you don’t have their email/phone? And is there a best time/day to phone call?

    Bookmarking + evernote-ing this for future reference. Thanks again!

    • Posted March 7, 2014 at 9:43 am | Permalink

      If you can’t find the stylist on social media I would try looking for their website or even who represents them and trying to contact them that way.

      So glad you found the article useful! Best of luck with your campaign. You’ll be great!

  • Posted March 8, 2014 at 9:41 pm | Permalink

    I am a senior PR major and I found this post to be so useful. One really hard part about fashion PR is knowing the best way to reach out to different types of people in the industry. I would have thought that communicating via Twitter would seem unprofessional, but it makes sense that it isn’t because social media is so ingrained in our lives at this point. It was so insightful how you broke down the steps of communication, from the first interaction to the last.I also enjoyed what you said about getting the specifics for loaned product out of the way, it’s a great tip that everyone should know when dealing with stylists. I hope to work with stylists in the future and I will definitely keep this post in my back pocket. Knowledge from people with experience is invaluable to me at this point and will probably continue to be throughout my career.

    • Posted March 10, 2014 at 2:01 pm | Permalink

      Wow Ruby! Thank you for the great feedback. Best of luck after graduation!

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.