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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 3, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 3, 2014

Measuring PR, W’s “Instagram” Issue & What Fashion Girls Don’t Like to Hear

  • This ring controls pretty much anything you want with some swipes in the air. (via Fast Company)
  • Fashion girls work very hard in a misunderstood industry, so be careful of the things you say to them - especially these. (via Marie Claire)
  • Has Fashion Week coverage and commentary declined on Twitter because of the age of pictures and Instagram? What kind of commentary do you prefer? (via Fashionista)
  • Raf Simons takes us behind his journey designing his first collection for Dior in this new documentary. (via Vogue UK)
  • Measuring PR isn’t always easy, but these four hands-on PR metrics can help measure the ROI of your campaigns. What do you use? (via Spin Sucks)
  • W Magazine's March "Instagram" issue highlights the harmony between magazine, digital and social content. (via Luxury Daily)
  • Couture on aisle 3! Karl Lagerfeld’s grocery store runway show for Chanel was truly a supermarket sweep. (via Harpers Bazaar)
  • Girls are running social media. Take a look at this infographic to see what platforms women are dominating. (via Entreprenuer)
  • Sarah Jessica Parker, a somewhat newbie to the interwebs, is using some heavy social media promotion for her new shoe line launch. (via WWD)
  • The Kate Spade brand has transformed to reflect its customers’ lifestyles and has integrated that into digital platforms, employee mindsets and in-store experiences. (via PR Newser)

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Photo Credit: clean teeth

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.