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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 10, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 10, 2014

How Fashion Publishers are Using Social Media, Sephora’s New Shopping Platform & Media Relations Without the Pitch

  • PR girl Grace Emery talks about her career journey and how it’s ok to intern no matter what your age. (via The Every Girl)
  • You just know you work in PR if you agree with any of these gifs. Too funny and too real to not include. (via Buzzfeed)
  • Building media relations without the pitch. What other tips would you add? (via Experiential Communications)
  • Like shopping? Like Pinterest-esque boards? Of course you do, and that’s why you’re going to like Sephora’s new social shopping platform. (via Elle)
  • The skyrocketing of social and digital content and how it’s impacting fashion publishers. (via Racked)
  • Watch out New York, Google is on the hunt for its first retail store. (via Business of Fashion)
  • Burberry loves Instagram and used it to unveil the stars of their new fragrance campaign. (via Huffington Post Style)
  • Marie Claire debuts a free pop-up magazine that’s being disbursed by employees and promoted completely via social media. (via WWD)
  • More revenue generating Twitter changes are among us with the addition of promoted account tweets to Timeline. Have you seen them? (via TechCrunch)

Favorite Fashion Videos

Photo Credit: Uli Emmanuel

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.