With the news that NBCUniversal is shutting down Daily Candy come April 4, fashion publicists began tearing their T by Alexander Wang shirts in mourning, whipping their freshly blown-out tresses in anguish.
Well, perhaps nothing quite so dramatic, but as THiNK PR Partner Elaine Drebot-Hutchins put it:
For years if Daily Candy didn't list it, your event wasn't happening. And the cache still existed today - clients still wanted that 'As Seen On' badge. It's a sad day for sure.
To pay homage to the influential site and it's editors, I rounded up the PR Girls for a trip down memory lane. Click the arrows to find out how the industry is taking the news: