Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

Daily Candy to Close Doors April 4

With the news that NBCUniversal is shutting down Daily Candy come April 4, fashion publicists began tearing their T by Alexander Wang shirts in mourning, whipping their freshly blown-out tresses in anguish.

Well, perhaps nothing quite so dramatic, but as THiNK PR Partner Elaine Drebot-Hutchins put it:

For years if Daily Candy didn’t list it, your event wasn’t happening. And the cache still existed today – clients still wanted that ‘As Seen On’ badge. It’s a sad day for sure.

To pay homage to the influential site and it’s editors, I rounded up the PR Girls for a trip down memory lane. Click the arrows to find out how the industry is taking the news:

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.