sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Daily Candy to Close Doors April 4

Fashion & Beauty Publicists Bid Sweet Adieu to Daily Candy

With the news that NBCUniversal is shutting down Daily Candy come April 4, fashion publicists began tearing their T by Alexander Wang shirts in mourning, whipping their freshly blown-out tresses in anguish.

Well, perhaps nothing quite so dramatic, but as THiNK PR Partner Elaine Drebot-Hutchins put it:

For years if Daily Candy didn't list it, your event wasn't happening. And the cache still existed today - clients still wanted that 'As Seen On' badge. It's a sad day for sure.

To pay homage to the influential site and it's editors, I rounded up the PR Girls for a trip down memory lane. Click the arrows to find out how the industry is taking the news:

Prev1 of 15Next

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at