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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 17, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 17, 2014

Keds Kicks Up Their Social Strategy, Zappos Wants Your #OOTD Pics & Is Twitter Going Hashtag-less?

  • Keds kicks it up with a new teen-driven social media strategy. (via Digiday)
  • Fashion GPS keeps the fashion elite going in the right direction. (via CNN Fortune)
  • A quick clip of the new Yves Saint Laurent biopic is out and we're swooning. (via Maria Claire UK)
  • Whether you’re a community manager or just curious to find out, these are the best times to post on social media. (via Social Media Today)
  • Twitter might be saying goodbye to hashtags and @ replies. But what is Twitter without hashtags!? (via Mashable)
  • Those pins come with a price tag. Pinterest wants to cash in on the advertising revenue and is asking for commitments starting at $1 million. (via Business Insider)
  • Zappos is testing the personal shopping waters on Instagram with #ootd pics. (via Fashion and Mash)
  • Fashion Project is doing double duty by allowing you to donate your clothing and accessories for charity and then allowing you to shop other’s donations. (via Stylecaster)
  • Just in case you missed it, here is the complete list of all the Fashion 2.0 winners. Did you watch? (via Fashion Times)

Favorite Fashion Videos

Photo Credit: Silvia Sala

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.


  • Posted March 21, 2014 at 10:19 am | Permalink

    I LOVE the Last Season video! So cute. Nice piece.

    Thank You

  • Kristen Schoonover
    Posted March 23, 2014 at 9:15 pm | Permalink

    PR Couture, I really enjoy reading your Fashion PR Fridays! I love the idea of every Friday reading PR Couture and learning more about what is going on. It helps me stay up to date with the current news relating to the Fashion World. I really liked the article about Fashion GPS. I think it is so fascinating how you can create seating charts and make sure the fashion elite are seated in the right place. I had no idea twitter was planning on getting rid of @-replies and hastags. I personally am not a big twitter user. But I know this will have a huge affect on how companies continue promoting their clients through twitter. Fashion Project sounds like a great organization! Thanks for sharing about them! I will definitely be using their site to donate my clothes to different charities. I loved the videos especially the last one. I cannot wait for next weeks post!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at