Measuring PR, W’s “Instagram” Issue & What Fashion Girls Don’t Like to Hear

Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 3, 2014
  • This ring controls pretty much anything you want with some swipes in the air. (via Fast Company)
  • Fashion girls work very hard in a misunderstood industry, so be careful of the things you say to them – especially these. (via Marie Claire)
  • Has Fashion Week coverage and commentary declined on Twitter because of the age of pictures and Instagram? What kind of commentary do you prefer? (via Fashionista)
  • Raf Simons takes us behind his journey designing his first collection for Dior in this new documentary. (via Vogue UK)
  • Measuring PR isn’t always easy, but these four hands-on PR metrics can help measure the ROI of your campaigns. What do you use? (via Spin Sucks)
  • W Magazine’s March “Instagram” issue highlights the harmony between magazine, digital and social content. (via Luxury Daily)
  • Couture on aisle 3! Karl Lagerfeld’s grocery store runway show for Chanel was truly a supermarket sweep. (via Harpers Bazaar)
  • Girls are running social media. Take a look at this infographic to see what platforms women are dominating. (via Entreprenuer)
  • Sarah Jessica Parker, a somewhat newbie to the interwebs, is using some heavy social media promotion for her new shoe line launch. (via WWD)
  • The Kate Spade brand has transformed to reflect its customers’ lifestyles and has integrated that into digital platforms, employee mindsets and in-store experiences. (via PR Newser)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.