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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 31, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of March 31, 2014

Cosmo’s Peel-Away L’Oréal Ad, How to Get More Business Press & Why Some Luxury Brands Don’t Sell Online

  • Reporters spill how to get more business press. You might be surprised by what they want. (via Bulldog Reporter)
  • L'Oréal breaks advertising ground with its Cosmopolitan peel-away cover. Have you seen? (via WWD)
  • Several luxury brands don’t and probably won’t ever sell online and here is why. (via Fashionista)
  • Oh yes, Google +. While it may be a more effective marketing channel than Twitter (true story), many marketers still aren't using it. Would you? (via Digiday)
  • Allure introduces new YouTube channel complete with a show all about hair. Consider us subscribed. (via Racked)
  • The Vogue Festival in London showed that the power of the brand far extends fashion. (via Business of Fashion)
  • This new app has hundreds of searchable fashion designer and brand names and how to pronounce them. Because pronouncing “Shu Uemura” and “Hermes” is not easy. (via FashInvest)
  • Technology that’s letting mannequins send you clothing info. (via PSFK)
  • Being a good storyteller isn’t just about the talking, it’s also about the listening. (via Tier One)
  • Online brands like Warby Parker and Birchbox are making brick and mortar stores a part of their new business models. (via PRNewser)

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Photo Credit: Shandi-lee

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.