Cosmo’s Peel-Away L’Oréal Ad, How to Get More Business Press & Why Some Luxury Brands Don’t Sell Online

  • Reporters spill how to get more business press. You might be surprised by what they want. (via Bulldog Reporter)
  • L’Oréal breaks advertising ground with its Cosmopolitan peel-away cover. Have you seen? (via WWD)
  • Several luxury brands don’t and probably won’t ever sell online and here is why. (via Fashionista)
  • Oh yes, Google +. While it may be a more effective marketing channel than Twitter (true story), many marketers still aren’t using it. Would you? (via Digiday)
  • Allure introduces new YouTube channel complete with a show all about hair. Consider us subscribed. (via Racked)
  • The Vogue Festival in London showed that the power of the brand far extends fashion. (via Business of Fashion)
  • This new app has hundreds of searchable fashion designer and brand names and how to pronounce them. Because pronouncing “Shu Uemura” and “Hermes” is not easy. (via FashInvest)
  • Technology that’s letting mannequins send you clothing info. (via PSFK)
  • Being a good storyteller isn’t just about the talking, it’s also about the listening. (via Tier One)
  • Online brands like Warby Parker and Birchbox are making brick and mortar stores a part of their new business models. (via PRNewser)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.