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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 28, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of April 28, 2014

[Sponsored by Refashion, a Brand New Fashion Tech Podcast] PR Pros Most Hated Phrases, BoF Does AMA, & BaubleBar Domination

This post is sponsored by Refashion.co, a brand new fashion tech podcast. Launched just two weeks ago, the Refashion Podcast is the ultimate source for entrepreneurial learning straight from today's hottest fashion brands, startups and influencers. With interviews from the likes of Zappos, LOOKBOOK and Fashion 2.0's Best Fashion Startup of the Year, Acustom Apparel, Refashion draws insights and expert advice to help build and inspire your own success. Refashion.co has been featured on Independent Fashion Bloggers and dubbed "the new Fashion Tech Staple," by Third Wave Fashion. Subscribe to the Refashion Podcast on iTunes or enjoy on Refashion.co and get social with us. Twitter | FB | Instagram

  • Brands that are using Instagram like bosses and how you can too. (via Fast Co.)
  • We love following strong social media voices and these are 50 of the top ones. What others do you follow? (via the Cut)
  • Who remembers the Mellow Yellow GAP commercial? Our favorite khaki retailer has been through its share of TV campaigns and these are some of the most memorable ones. (via Huffington Post)
  • Like nails on a chalkboard, no PR pros ever want to hear these 7 phrases. (via Inc.)
  • Two determined ladies are trying to make BaubleBar the go-to jewelry retailer and just might succeed. (via Business Insider)
  • To his thoughts on the Chinese market to what he was wearing, Business of Fashion founder, Imran Amed sat down with Reddit readers and answered some burning questions. (via Reddit)
  • PR Couture’s Crosby Norick’s chats with Refashion Podcast founder, Cristina Quitania on the innovation of blogging and how podcasts fit in perfectly. (via IFB)
  • We can only imagine all the pretty to come from this. Kinfolk Magazine presents Ouur as a collective brand offering apparel, publications, home wares and even community events. (via Ouur)
  • Instagram is a little protective about what brands will get to share video ads. (via AdWeek)
  • Burberry’s Christopher Bailey is officially the brand’s new CEO. (via the Fashion Times)

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Photo Credit: porschelinn

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.