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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 19, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 19, 2014

Glamour Cracks Content, Pinterest Gets Measurable & Fashion Instagrammer of the Year

  • Now that they're more mainstream, are celebrity placements working like they used to? (via Fashionista)
  • Pinterest launches its first ever third-party measuring tool and brands rejoice. (via AdAge)
  • How Glamour is cracking the mobile content code. (via Digiday)
  • You better work on those filter skills, because the CFDA will now award a Fashion Instagrammer at this year’s awards. (via InStyle)
  • What your favorite designers might pen in their greeting cards. (via Styleite)
  • Topshop’s former marketing chief created a multi-sensory photo app and it’s getting the attention of many big brands. Have you used it? (via the Guardian)
  • Guerlain blends education and social media to introduce their iconic Météorites to a new generation of women while reminding loyal consumers why the product is so great. (via Luxury Daily)
  • If Beyonce is any indication, Instagram just might be the next big crisis communication tool. (via PRNewser)
  • How YouTubers are completely changing the beauty industry. (via Racked)

Favorite Fashion Videos

Photo credit: Maëlle Caborderie

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at