Glamour Cracks Content, Pinterest Gets Measurable & Fashion Instagrammer of the Year

  • Now that they’re more mainstream, are celebrity placements working like they used to? (via Fashionista)
  • Pinterest launches its first ever third-party measuring tool and brands rejoice. (via AdAge)
  • How Glamour is cracking the mobile content code. (via Digiday)
  • You better work on those filter skills, because the CFDA will now award a Fashion Instagrammer at this year’s awards. (via InStyle)
  • What your favorite designers might pen in their greeting cards. (via Styleite)
  • Topshop’s former marketing chief created a multi-sensory photo app and it’s getting the attention of many big brands. Have you used it? (via the Guardian)
  • Guerlain blends education and social media to introduce their iconic Météorites to a new generation of women while reminding loyal consumers why the product is so great. (via Luxury Daily)
  • If Beyonce is any indication, Instagram just might be the next big crisis communication tool. (via PRNewser)
  • How YouTubers are completely changing the beauty industry. (via Racked)

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Photo credit: Maëlle Caborderie

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.