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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 12, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 12, 2014

#Hashtag Your Bikini, Red Carpet Product Placement & Birchbox on TV

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  • Stella McCartney shares her thoughts on fashion values. (via Financial Times)
  • Never ones to stay on the shallow end, J.Crew is launching #hashtag swimwear just in time for summer. (via StyleCaster)
  • Sometimes you just have to fake it. A guide to keeping your cool when you have no idea what’s going on. (via NYC PR Girls)
  • The renaissance of marketing is here, and it's time to make efforts more connected and personal. (via the Drum)
  • What we can learn about fashion from French philosophers. Who knew? (via
  • Red carpet product placement is increasing brand clout and sales. (via Bloomberg BusinessWeek)
  • In hopes of reaching a new audience, beauty-box giant Birchbox just launched its first tv campaign. (via AdAge)
  • Young fashion fans are all over Tumblr, but why aren’t brands? (via Fashionista)
  • Traveling is good for the soul and for you career. Keep these tips in mind next time you give into the wanderlust bug. (via Your Coffee Break)

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Photo Credit: Na-im

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at