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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 5, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 5, 2014

[Sponsored by Build Your Fashion Brand] Elle’s Update, Facebook Ads & Retail in a Digital Age

We're over the moon to announce that Build Your Fashion Brand, the educational digital workshop series run in partnership with Nicole Giordano at Startup Fashion is back! We have a brand new website and three incredible courses to help emerging designers make smart, strategic choices when it comes to business growth. Please join us over the next three months as we explore showrooms (sensible?), tradeshows (should you?) and celebrity placement (how to?) with incredible guest experts joining us to speak and answer questions live on each topic. The first course starts on May 20, 2014 at 8pm ET so sign up now to reserve your spot!

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  • What’s to become of retail in the digital age? (via PSFK)
  • The rebooting and rebirth of Elle. (via BOF)
  • An interesting look at the history of Facebook advertising and a few useful tips. (via Socially Stacked)
  • Bergdorf Goodman is creating pretty much a work of art with new windows inspired by the Charles James exhibit. (via Fashion Times)
  • Listen to Wren founder Melissa Coker explain how a video and some kisses ended up skyrocketing sales. (via Refashion)
  • In honor of this week’s Met Gala, here are some the top looks of all time. Which is your favorite? (via Marie Claire UK)
  • Oh hey, Your Majesty! Queen Elizabeth (cracking a smile!) will land in the pages of the June/July Harpers Bazaar. (via Harpers Bazaar)
  • Anna Wintour and SJP dish on Late Night With Seth Meyers, and they are funny! (via The Cut)
  • Nylon and FashionIndie are getting together and creating a multi-media platform baby. (via AdWeek)
  • J.Crew fans rejoice! The brand is planning to launch a lower-priced brand called Mercantile. (via Businessweek)

Favorite Fashion Videos

Photo Credit: Anne Marthe Widvey

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at