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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 26, 2014 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of May 26, 2014

Rising PR Stars, The Tweet That Took a Village & Tom Ford on Instagram Influence

  • The tweet that took 45 days and a whole team to create. (via Business Insider)
  • Brands that are driving the future of mobile retail. Others you'd add? (via The Next Web)
  • L'Oreal knows your hair a little bit more than you think. (via Bloomberg Businessweek)
  • Mr. T isn’t just an 80’s TV hero who knows how to rock a gold chain, he also has a lot to teach us about PR. (via Meltwater)
  • Lucky's Eva Chen shares her Fashion Editor job search secrets. (via Racked)
  • Zappos creates a social media network just for hopeful employees. (via Wall Street Journal)
  • Maya Angelou truly was a phenomenal woman, and her words are some of the most powerful and inspiring ones we can all learn from. (via Levo League)
  • Tom Ford on why he thinks an Instagram pic from celebrities like Rihanna are more influential than an editorial review. (via Harpers Bazaar)
  • The powerful ladies behind the most popular fashion e-tailers and the way they’re revolutionizing shopping. (via Forbes)
  • These three young and rising PR stars from around the world are changing the PR game. (via BoF)

Favorite Fashion Videos

Photo Credit: Olga Ferrer Saladié

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at