I'm so excited to announce guest expert Jessica McAlister, who will be joining us Jessica is an account manager in the VIP Relations division at Bollare, where she spearheads celebrity initiatives and strategic development for more than a dozen women's contemporary and lifestyle clients.
Jessica has formerly worked closely with luxury brands including Sergio Rossi, Vionett, Emilio Pucci, and Marni on a global level and boasts well-seeded industry relationships with stylists, publicists, and agents.
This is an incredible opportunity to learn directly from Jessica about the world of celebrity dressing, placements and the real deal when it comes to getting products in the hands of celebrities and maximizing those efforts for PR value.
We'll also be covering:
- Celebrity gifting suites and if they’re worth the investment
- When and how to get product in the hands of celebrities
- How to increase your chances of getting a celebrity to wear your piece
- How to take full advantage of celebrity culture to advance your PR, Marketing & Sales goals