Trade shows offer fashion and accessory brands the opportunity to connect directly with top buyers with the primary goal of securing wholesale orders. However, shows are also an opportunity to create a brand experience, receive feedback, build relationships and network with like-minded brands. Most tradeshows require hefty upfront costs, and a strategy that goes far beyond, “stand at booth and wait to be discovered.”
There are a ton of fashion trade shows to choose from, and as part of our ongoing Build Your Fashion Brand Summer series tackling important decisions facing emerging fashion designers, the next BYFB ext digital workshop will focus on helping you to decide if – when – and what – trade shows are the right investment for your brand.
Joining us on July 15 is special guest expert, Alexandra D’Archangelo, Show Director at EDIT.
Edit is a New York-based event featuring emerging designers in the premium women’s wear market, geared to contemporary and luxury retailers.
Alex started her career in fashion events over a dozen years ago in Special Events and PR at Holt Renfrew, in Canada. Prior to the launch of EDIT Alex marketed the largest apparel fabrics trade show in North America and worked on runway shows in NY and Paris for designers including KENZO, Nicole Miller, Cynthia Rowley, Dion Lee and Daniel Vosovic.
In this session, we’ll tackle:
- Trade show pros and cons for emerging designers
- Different trade shows and which are right for your brand
- Virtual vs Offline tradeshows
- Little known costs and considerations
- How to make the most of your trade show experience
Sign up and join us live on July 15 at 8pm ET
Photo Credit: rickchung.com