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News for Lucky, Independent Fashion Day & Amazon's New Marketplace Fashion PR, Marketing and Social Media News for the Week of May 25, 2015

News for Lucky, Fashion Independents’ Day & Amazon’s New Marketplace

  • Amazon is coming out with its own artisan marketplace that could give Etsy a run for its money. (via Business Insider)
  • Office fashion that gets the stamp of approval from HR pros. (via Glamour)
  • PR OG Alan Edwards shares his collection of pop, rock and celebrity memorabilia reflecting the history of the industry before the days of social media. (via GQ)
  • Why rising Indie magazines are taking over the big glossies and taking no prisoners. (via Eye on Design)
  • You have 30 seconds to impress. Learn how to do it and then some. (via Inc.)
  • The story of Betsey Johnson in the words of those who know her best. (via Style)
  • Soft drinks and fashion? Seems soda bigs are tapping into fashion for some big collaborative pops. (via Business of Fashion)
  • Change is in the air for Lucky Magazine. The troubled glossy is becoming a quarterly with a new look and feel. (via The Cut)
  • Push notifications on Instagram are becoming the important players in the platform's burgeoning fashion monetization game. (via Observer)
  • Local retailers and boutiques in London celebrate the very first Fashion Independents' Day with shopping and champagne! (via Metro)

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Photo Credit: Tanya Kuznetsova

About the author: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.