Instagram ditches real time, Vogue uses WhatsApp, and the 4 best social media management tools

Fashion PR, Marketing & Social Media News for the Week of March 13, 2016

  • Is the future of shopping changing? Get the markeeting deets to understand the shift toward ambient activity. (via Harvard Business Review)
  • Digital accessories is the new trend. iOS app Apparel uses your Twitter feed to create augmented reality accessories so you can virtually spice up your wardrobe. Try the experimental app in person or online. (via The Creators Project)
  • Try out the “Airbnb for luxury fashion,” VillageLuxe, a new website that lets users monetize their closet and connect with likeminded fashionistas. (via Fashionista)
  • Don’t have the time to find the best social media management tools out there? You’re in luck. Susan Gilbert picks her 4 favorites to grow your brand quickly and effectively. (via Business 2 Community)
  • Buzzfeed doesn’t track unique visitors and pageviews anymore. So what are the metrics Buzzfeed uses that every PR pro needs to know? Find out. (via AirPR)
  • More millennial women are burning out in their jobs, and burner out quicker (think, at 30). Want to avoid a breaking point? Take a break. (via Fast Company)
  • Were you recently inspired to buy a Lord & Taylor Paisley Asymmetrical Dress recently? You were deceived. Turns out the retailer paid Instagram “influencers” to wear the dress without disclosing payment details. Now, Lord & Taylor has settled with FTC. (via FTC)
  • Want to get into Fashion Week but don’t have tickets for a front row seat? That’s where Vogue steps in. The fashion mag is getting into the tech game with fashion messaging via WhatsApp – and debuted its new line of communiction this Februrary during Fashion Week. (via Digiday)
  • Kayla Itsines is friendly, girl-next-door fitness expert…with more than 4.6 million followers on Instagram. (via New York Times)

 

Favorite Fashion Videos

About This Author

Meaghan Clark is a hyper-local journalist based in San Francisco. She's covered local news, cuisine, travel, tech, politics, and life for publications including The Bold Italic, 7x7.com, xoJane, Hoodline, UpOut and the San Francisco Examiner.