Ellen’s New Network, Top 100 Authentic Brands & That Free Leggings Ad

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of May 2, 2016

  • Hey there new PR Grads, you’ve heard of leaning in, but do you know how to Sit Up for career success? RED PR founder Julia has your back (via RED PR)
  • Since 2012, Cohn & Wolfe has studied authenticity as a guiding principle and business practice. The new study includes the top 100 most authentic brands among consumers. You’ll want to review the findings in time for Monday’s team meeting. (via Cohn & Wolfe)
  • Are Millennial Geeks a target audience on your radar? Here’s why they should be. (via YPulse)
  • Have you put down $20 in shipping for your pair of free luxury leggings? Here’s what’s behind the Facebook marketing tactic. (via Fashionista)
  • Activists are protesting working conditions at H&M; almost all of the retailer’s factories remain behind schedule in carrying out mandated—and life-saving—renovations. (via Ecoterre)
  • “Advertising has a very long history of dovetailing and co-opting feminist movements.”  What’s your take on so-called Marketplace Feminism? (via HuffPo)
  • Mother’s Day stats for Marketers? We’ve got ’em. (via The Shelf)
Courtesy of: The Shelf

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com