Erin Beck started her career with a luxury knitwear brand, but always dreamed of one day opening her own public relations firm. As Founder of New York-based Beck Public Relations, she can mark that particular bucket list item complete. Of course, running a full-service marketing and public relations agency focused primarily on ethical beauty brands never yields a full-stop. Along with her team of five, Beck PR offers branding, media relations, crisis management, and social media services, regularly landing media placements in Vogue, Cosmopolitan, Harper’s Bazaar, and beyond.
Company: Beck Public Relations
Education: Bachelor’s in English
How did you get started in PR?
My intro to PR was with a luxury knitwear brand in New York. I became their global brand ambassador a.k.a. in-house PR girl. It’s always been a dream of mine to run my own firm, and after years of hard work in the industry and developing solid editorial contacts, I took the leap and opened BECK PR in 2014.
What are your primary responsibilities as CEO?
Client development, management of staff, development and implementation of client strategy, global firm development and expansion — all responsibilities that come with owning a company. I don’t think there are really specific job duties; every minute of my day changes based on the needs of my clients and staff.
What type of person thrives at Beck PR?
One that is uber creative, multitasking, and a self-starter. Our agency is growing at such a fast pace and we’re still young, so we expect a lot from each other. We hold each other accountable and expect our team members to bring 100++ percent to the table while they are with us.
What is the mood like in the office? What are you working on?
Currently, there are 5 people who work at the firm. We have three account executives and two interns who are responsible for all company social media. Our office is always upbeat, fast-paced, creative, and hustling. Everyone wears a multitude of hats. Currently, we are working on media outreach for fall issues as well as preparing for the next New York Fashion Week.
What are you really good at?
Making and maintaining relationships with future and current clients. I also love strategizing for our clients. The more out of the box, creative thinking you can do, the more success you will have.
What’s been your most memorable moment in your career thus far?
Getting my first placement in Vogue, in-book under my firm’s roof. Having that handwritten note from Vogue editors that accompany the magazine when your clients are featured is something very special.
Most glamorous moment in your career thus far?
Backstage at New York Fashion Week under my firm.
Having that handwritten note from Vogue editors that accompany the magazine when your clients are featured is something very special.
Least glamorous moment in your career thus far?
Sample trafficking in a huge sample closet at J.Crew for 12 hours a day. Sample closets are never glamorous but the job needs to be done, and it allows you to learn about the brand you are working for.
PR can be stressful and full of rejection — how do you deal?
You have to develop a thick skin, be honest with your clients, and keep working creatively to get your clients in the limelight.
How do you stay on top of industry trends?
I constantly read all the publications we are pitching, and I am always meeting with editors to get a finger on their pulse to know exactly what they are working on and what trends they anticipate creating.
What are three must-have tools that are essential to your job?
iPhone, Cision, ALL social media apps, and Texture App.
What do you wish more people understood about your job?
That being a publicist is not a job. It’s a career that is more than just 9-5, it’s more 24-7.
What would you tell someone who wants to be you when they grow up?
Work really hard, be honest, stay true to your dreams, and whatever you want to accomplish, you will.