Campaigns We Love: Star Wars x Disney x Target x UNICEF x Foray Collective

Who: Talk about a powerful collaboration! All those “X”s have us dizzy with excitement! Disney, Star Wars, Target and UNICEF have teamed up with a handful digital influencers and bloggers from Foray Collective to style limited-edition “Force 4 Fashion” t-shirts. This fashion-meets-fundraising initiative is inspired by the themes of rebellion in the upcoming Rogue One: A Star Wars Story film, which revolves around the idea of ordinary people who do something extraordinary. 

kelechi-kaluWhat: Ten “fashion rebels” put their unique spin on styling the t-shirts for a shoot in Downtown LA. Influencers picked include Blake StevenJill Wallace of Little Black BootsJulia FriedmanKaitlynn CarterKelechi Kalu, Kelsey White of Something Beachy, Parker York Smith of The LooksmithRacquel NatashaRobert Graham, and Saul Rasco of Trend Styled.

The t-shirts are now available exclusively at Target and Target.com.

Why: We always love a bit of fashion for good. These t-shirts support the UNICEF Kid Power Program, for every shirt sold, $5 will be donated to the U.S. Fund for UNICEF, up to $1 million, which will help UNICEF improve the lives of children around the world. 

Also, in a sea of influencer similarity, we appreciate any campaign that highlights and endorses a rebel spirit. From a marketer perspective, we can only imagine the challenges involved to execute a singular, clear campaign vision while operating within each brand’s unique guidelines, processes, and priorities. Well done!

Have a campaign we should know about? Send details to hello@prcouture.com
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.

A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture’s growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com