Who: Talk about a powerful collaboration! All those “X”s have us dizzy with excitement! Disney, Star Wars, Target and UNICEF have teamed up with a handful digital influencers and bloggers from Foray Collective to style limited-edition “Force 4 Fashion” t-shirts. This fashion-meets-fundraising initiative is inspired by the themes of rebellion in the upcoming Rogue One: A Star Wars Story film, which revolves around the idea of ordinary people who do something extraordinary.
What: Ten “fashion rebels” put their unique spin on styling the t-shirts for a shoot in Downtown LA. Influencers picked include Blake Steven, Jill Wallace of Little Black Boots, Julia Friedman, Kaitlynn Carter, Kelechi Kalu, Kelsey White of Something Beachy, Parker York Smith of The Looksmith, Racquel Natasha, Robert Graham, and Saul Rasco of Trend Styled.
The t-shirts are now available exclusively at Target and Target.com.
Why: We always love a bit of fashion for good. These t-shirts support the UNICEF Kid Power Program, for every shirt sold, $5 will be donated to the U.S. Fund for UNICEF, up to $1 million, which will help UNICEF improve the lives of children around the world.
Also, in a sea of influencer similarity, we appreciate any campaign that highlights and endorses a rebel spirit. From a marketer perspective, we can only imagine the challenges involved to execute a singular, clear campaign vision while operating within each brand’s unique guidelines, processes, and priorities. Well done!