Campaigns We Love: Addicted Youth Awards Season Pop-up

While editor previews and stylist pulls are nothing new, Addicted Youth’s concept breaks from the traditional methods of celebrity and influencer dressing, where stylists typically have to reach out to designers individually or visit multi-label showrooms where brands are permanently on view. Instead, the Addicted Youth Awards Season Pop-up made pulls for award season infinitely easier and the results speak for themselves; all brands had pieces pulled for major upcoming events.

What: Featuring collections from multiple international fashion designers, Addicted Youth produced a pop-up event at a luxury property in Beverly Hills currently listed with The Rodgers Group real estate, and hosted celebrity stylists and influencers, talent managers, and media to preview and request samples for red carpets, press events, and editorial styling.

Guests enjoyed snacks and sipped on champagne courtesy of LA’s Tequila Ranch Liquor Mart while browsing the collections next to a view of the poolside terrace overlooking the canyons. All guests were treated to gift bags which included luxury skincare products from SHRAY Skincare, Coola Suncare, and -417 Beauty.

Valentina Ghirardi, Meg Gallagher, and Danea Rhodes attend Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)
Awards Season Designer Showroom Pop-up Experience (Photo by Alexander Plank/Guest of a Guest)

 

Why:  We love that Addicted Youth saw an opportunity to make the process more convenient for both sides. By combining the idea of a multi-brand showroom with a pop-up concept, while keeping it exclusive to industry professionals for loan coordination, both the agency and attendees made full use of one single event.

Participating designers included Lena Kasparian, Ozlem Suer, Vivienne Pash and Guilty Soles shoes, and all the brands had pieces pulled for major upcoming events including the OSCARS, GRAMMYS, and the Costume Designer’s Guild Awards, to name a few.

 

Campaigns We Love is an ongoing series featuring innovative public relations and marketing campaigns and events. Send tips and suggestions to hello@prcouture.com

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com