Snap goes Public, Ulta goes High-Low, and Amazon Shuts Down the Internet

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of February 27, 2017

  • Is fashion marketing out of ideas? Fashion ads are said to be “idealess,” besides a few exceptions like H&M “celebration of women” and Diesel’s “Make Love Not Walls” videos (via Digiday)
  • Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup, surveyed millennials about online consumption preferences. Here is what he found (via Ad Week)
About This Author

Riley Joachims is a spunky and creative communications specialist. Whether it is putting together a strong social media campaign, securing press for your next event, or marketing your company to your intended audience, she's got you covered! She loves photography, writing, graphic design and creating content for social media. Riley has a strong travel bug and loves to photograph places she has been. She is currently living in sunny San Diego, graduating from San Diego State University with a major in public relations and a minor in marketing in May 2017. In her free time, she enjoys dancing, cooking her favorite Trader Joes items, Netflixing, trying out new coffee shops and traveling to new places. Riley is always looking for her next big adventure and hopes to move to NYC in the future to pursue her career in fashion PR!