Snap goes Public, Ulta goes High-Low, and Amazon Shuts Down the Internet

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of February 27, 2017

  • Is fashion marketing out of ideas? Fashion ads are said to be “idealess,” besides a few exceptions like H&M “celebration of women” and Diesel’s “Make Love Not Walls” videos (via Digiday)
  • Thomas Sychterz, CEO of LaunchLeap, a Montreal-based consumer research startup, surveyed millennials about online consumption preferences. Here is what he found (via Ad Week)
About This Author

Riley Joachims is a spunky and creative communication specialist. Whether it is putting together a strong social media campaign, securing press for your next event, or marketing your company to your intended audience, she's got you covered! She is currently living in sunny San Diego and just graduated from San Diego State University with a major in journalism with an emphasis in public relations and a minor in marketing. Riley is a fitness fanatic who enjoys dancing, cooking her favorite Trader Joes items, trying out new coffee shops and traveling and photographing new places. She is always looking for her next big adventure and has just started her career in fashion & lifestyle PR!