That Pepsi Ad, Micro-influencers Rule & Trend Forecasting for Coachella 2017

Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of April 3, 2017

  • Digit@l Girls: A look inside the new book that celebrates fashion’s top bloggers and social media stars (via Vogue)
About This Author

Riley Joachims is a spunky and creative communication specialist. Whether it is putting together a strong social media campaign, securing press for your next event, or marketing your company to your intended audience, she's got you covered! She is currently living in sunny San Diego and just graduated from San Diego State University with a major in journalism with an emphasis in public relations and a minor in marketing. Riley is a fitness fanatic who enjoys dancing, cooking her favorite Trader Joes items, trying out new coffee shops and traveling and photographing new places. She is always looking for her next big adventure and has just started her career in fashion & lifestyle PR!