20 PR Responsibilities, YouTube Beauty Influencer Lawsuit & Challenges with Ethical Apparel

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

...for the week of August 21, 2017

Find out which Youtube Beauty Guru is facing a lawsuit due to a brand deal gone awry (via Tube Filter)

Why is it so difficult to build and produce a sustainable apparel brand in the USA? (via The Good Trade)

Learn about the 20 responsibilities PR professionals have now that they didn't have 10 years ago (via Air PR)

Is the fashion industry really as glamorous as it seems?  (via Fast Company)

Amazon reveals its new algorithmic approach to the apparel business and plans for the launch of Prime Wardrobe (via Technology Review)

Ethical shopping is hard! Here's what you can look for in a brand (via Racked)

Hundreds of global brands are featured on fake news sites and most don't seem to care (via Quartz)

Guatemalan artisans battle with Etsy over copyright infringement (via Fashionista)

With streetwear being all the buzz, who are the fashion icons that everyone is looking up to lately? (via Highsnobiety)

Over 80% of companies use some form of content marketing, but does that mean they're utilizing it correctly? (via Social Media Today)

About This Author

Maria is a passionate and innovative media specialist, always eager to learn new skills and expand her horizons. She is a junior at San Diego State University pursuing a degree in journalism and media studies with an emphasis in public relations. Besides trips to the beach, Maria loves traveling to new countries and reading fashion and beauty blogs.