The Evolution of Fashion PR, Researching Influencers & Google’s PR Crisis

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 7, 2017

JBC’s Melissa Duren Conner talks future plans and the changing role of fashion PR (via Glossy)

Instagram is adding a fun new feature to Live Video! Click here to find out more (via Instagram Press)

The FTC, influencer, disclosure thing continues to unfold around sponsored content (via The Fashion Law)

Social media audiences dictate the way many fashion and beauty businesses run (via WWD)

Cornell researcher Brooke Erin Duffy goes in depth on how not just anyone can make it as a social media “influencer” (via Quartz)

Facebook’s new video tab could siphon away video users from TV networks, Youtube, Snapchat and other social media channels (via Ad Week)

Looking to become a digital marketing leader? Here’s four tips on how you can gain massive visibility for your brand and more (via Social Media Today)

Google faces a PR crisis over sexism and diversity as well as allegations from the U.S. government (via CNN)

Livestreaming may be the key to brand marketing and building authenticity (via Marketing Week)

Avoid writing content that will never be read by anyone with these 5 helpful tips (via Entrepreneur)

 

About This Author

Maria is a passionate and innovative media specialist, always eager to learn new skills and expand her horizons. She is a junior at San Diego State University pursuing a degree in journalism and media studies with an emphasis in public relations. Besides trips to the beach, Maria loves traveling to new countries, reading fashion and beauty blogs and taking copious amounts of pictures of her dog, food and friends.