The 40 Lifestyle Influencers You Need to Know in 2018

This guide is part of the Influencer Marketing Series, written and sponsored by Shopping Links, an online marketplace designed to make it easier for Bloggers and Brands to connect and collaborate. For $100 off your first collaboration, use code PROFF100.


influencer research made easy.

Whether you work in fashion, beauty, travel or lifestyle PR, securing the right influencer can thrill a client just as much as a front-page feature -- and having a few go-to bloggers in your back pocket can mean the difference between hours of research and a quick email. We put together the 40 Influencers You Need to Know in 2018 to make that part of the job a little easier. Every blogger is personally selected by our Shopping Links team based on their content quality and ability to produce results. Click the images in the sections below to see each blogger's full profile with examples of their past content, social media metrics, domain authority and Google Analytics. 

We hope these metrics take the guesswork out of which bloggers are likely to produce for your clients so you can celebrate by sneaking in a little time on Instagram for yourself! 

FASHION INFLUENCERS

SINEAD - CLICK TO VIEW

A fashion blogger and self-professed denim lover from the UK with a passion for mindfulness, Sinead writes about travel, style and interior design, making her a versatile option for clients across different industries.


MERYL - CLICK TO VIEW

Active on multiple channels, including Pinterest and YouTube, French model and blogger Meryl is a great option for clients looking to expand beyond Instagram. With a travel section that spans more than 20 destinations from Croatia to Coachella, Meryl is also a go-to for brands looking to create compelling content in beautiful settings.


HAYLEIGH - CLICK TO VIEW

A fashion blogger with a strong YouTube audience and down-to-earth vibe, UK blogger Hayleigh shares her personal style while motivating others to find their own. We love her beauty product features and “shop this look” section, which makes her brand collaborations feel organic.


PAOLA - CLICK TO VIEW

A bilingual fashion blogger and new mom, Paola has built her audience through her genuine personality, unique style and must-have product features. A master of Instagram Stories and a dedicated blogger (with new posts every day!), Paola is strong across all channels.  


HALEY - CLICK TO VIEW

A florida native in London, Haley is a nurse-turned-blogger who writes about fashion, travel and home decor. She has maintained a big following in the USA with strong traffic on Pinterest and Snapchat. We love her Holiday section with gift guides and dedicated shopping pages.


EMILY - CLICK TO VIEW

A North Carolina fashion and style blogger with a dedicated wedding section and shopping page, Emily is an ideal option to keep in mind for clients looking to reach American shoppers in the 25-34 age range. We also love Emily’s home decor advice and book reviews.


ANDY - CLICK TO VIEW

Sydney-based fashion blogger Andy is one of our favorites for chic, simple looks with a vintage vibe. A versatile blogger for brands who need someone who can reach multiple markets, Andy attracts active followers on six continents, with half her following in Europe and lots of interest in Australia, the USA and Southeast Asia.  


KRYSTAL - CLICK TO VIEW

Based in Baton Rouge, “A Pinch of Lovely” blogger Krystal shares her whimsical style with a dash of beauty advice, shopping guides, and evergreen sections dedicated to seasonal looks. She is strongest on Instagram, with a dedicated following in the American south.

BEAUTY INFLUENCERS
ANGELA - CLICK TO VIEW
Ohio native Angela covers everything from food to fashion, but it’s her beauty tips that have helped cultivate her following, leading to her recognition as a PopSugar Select Blogger. A true multi-channel blogger, Angela has particularly impressive holds on YouTube and Twitter, making her a great option for brands looking to run tutorials.
OLIA - CLICK TO VIEW
A San Diego blogger with international roots, Olia covers all things beauty with a special focus on skincare. With a strong domain authority and a global audience, this multi-lingual blogger is a great option for brands who need to reach a wide range of demographics -- and age ranges. Her audience includes a good percentage of women in their 50s and 60s.
IRENE - CLICK TO VIEW
A beauty and travel blogger with gorgeous imagery from six continents to peruse, Irene has also recently added “Mommy” to her categories, broadening her audience and blog topics to include day-to-day adventures with her young daughter. Strong on YouTube with a global audience, Irene is a great option for beauty brands who want unique imagery and effective tutorials.  
HAYLEY - CLICK TO VIEW
A new mom and personal style blogger, Hayley aims to share moments in life that inspire happiness, while creating an inspirational space that welcomes all personal style. We love her “busy life” beauty advice, with tips from lash extensions to hair coloring, making her a great option for brands looking to reach career girls and moms alike.
ERIN - CLICK TO VIEW
A former journalist turned wardrobe stylist and digital influencer, Erin specializes in styling "real" women. Her goal is to make great style attainable, and she succeeds, sharing her expert styling and shopping tips through YouTube and her blog, both of which have a strong following. pulvinar dapibus leo.
FITNESS INFLUENCERS

KRYSTAL - CLICK TO VIEW

Runner and Pilates enthusiast Krystal is a great option for fitness-focused clients looking to reach fashion-minded consumers. The Texas-based blogger posts an even mix of fitness and style content with a strong blog readership and a dedicated Pinterest audience.


KATE - CLICK TO VIEW

A fitness professional and mom of two, Kate is the blogger behind “Beyond Fit Mom,” a motivational site with workout tips, recipes and shopping guides. Her focus on meal plans and weight loss makes her a great option for health and wellness brands, as well as nutritious supplements.


LAUREN - CLICK TO VIEW

A model, personal trainer and self-professed fitness buff, Lauren is the embodiment of athleisure, with stylish outfits and inspiring lifestyle shots in between food porn, workout tips and even career advice. Her professional modeling past makes her a great option for editorial-style shoots or content a client may want to repurpose for ad campaigns.


CANDACE - CLICK TO VIEW

Healthy living entrepreneur and yoga instructor Candace is one of our favorites to follow for recipes, rejuvenating poses and online yoga classes. We also love her retreats and comfy travel style recommendations. Her strong YouTube and blog audiences make her an ideal pick for brands looking to boost their video content.


LINDSAY - CLICK TO VIEW

New mom Lindsay is more lifestyle blogger than fitness fanatic, but we love her “I have no time” workout routines and gear reviews, which make her a good selection for health, wellness and active brands looking to reach audiences who don’t necessarily identify as fitness freaks.

FOOD INFLUENCERS

KATE - CLICK TO VIEW

Kate is the writer, photographer and recipe developer behind Cookie and Kate, a food blog featuring fresh vegetarian recipes. A former art director and now full-time food blogger, she spends her days making vegetables and whole grains look good.


BARBIE & EMILY - CLICK TO VIEW

Sisters Emily and Barbie invite brands to share in their food & travel adventures, complete with delicious recipes, hotel & restaurant reviews, city guides and more. Keep these versatile bloggers in your back pocket for lifestyle brands who need influencers with diverse, dedicated followers.


HAYLEY - CLICK TO VIEW

A health, beauty and lifestyle influencer, Hayley treats her followers to delicious recipes, wellness tips and product ideas, from nail polish to moisturizers. Her audience is split between the USA and Europe, making her attractive to global brands looking to reach both sides of the pond. pulvinar dapibus leo.

MEN'S STYLE INFLUENCERS

SAMUEL - CLICK TO VIEW

A self-proclaimed “Man of Style,” Australian blogger Samuel is a leading Instagram influencer with a dedicated following in New York and Australia.


LARRY - CLICK TO VIEW

Larry is an Australian lifestyle blogger with a focus on men’s fashion along with travel & lifestyle. He showcases his personal style through different looks and shares products to help men up their style game.


JOSH - CLICK TO VIEW

An Instagram influencer with a strong domain authority and an audience as dedicated among women as among men, “The Kentucky Gent” is particularly appealing to food, lifestyle and travel brands.


PARKER - CLICK TO VIEW

Parker is an LA-based menswear blogger who gives guys a sense of how to create their own personal style. Although his dedicated followers are mostly American men, his readership spans six continents.


JORDAN - CLICK TO VIEW

MR. TURNER is a menswear, lifestyle and travel blog founded in the Summer of 2015. Created to frame a spectacle of the beauty in life based on three of the largest factors that have influenced Mr. Turner: Fashion, Life and the World.

About This Author

Kim Westwood is the Founder and Managing Director of Shopping Links, a global influencer and content marketplace for Fashion, Beauty and Lifestyle brands. Having managed 850+ collaborations since launching in 2014, Shopping Links actively works with Fortune 500 retailers and brands such as MARKS & SPENCER, Macy’s and Folli Follie, with a focus on aligning brands with influencers who share their target audience. Through a personally vetted network of 14,000+ influencers from 117 countries, Kim and her team have worked with 450 bloggers for a single brand. Shopping Links won the Business Services category at the 2016 Governor of Victoria Export Award and has been named to Anthill Magazine’s SMART100 Index of most innovative Australian companies.