17 Influencers to Watch, the New WorkParty & The latest OkCupid Ads

Fashion PR Fridays

Industry Links from the Week of January 1, 2018
(plus an item or two we just find damn interesting)

2018 Could Be a Rocky Road for Retail

"While retailers are creating brands, brands need to become retailers. "

JON GELBERG, INC. MEDIA’S EXECUTIVE EDITOR OF CONTENT STRATEGIES

"You are going to see the balance tip even more in for of native advertising over traditional digital advertising."

WorkParty

The latest from the team at Create & Cultivate

OkCupid Redefines ‘DTF’

"In terms of craft, the W+K creatives said the campaign is meant to feel playful and positive, as a counterpoint to where so much of the dating scene is headed."

In Iceland it's now illegal to pay men and women differently

"Companies with 25 or more employees now need to get certification to prove that they offer equal pay for work of equal value."

9 trends that will define marketing in 2018

"As marketers demand more transparency, consumers, too, will expect brands to be more open about where their products come from and what they stand for."

17 FASHION INFLUENCERS TO WATCH IN 2018

"With their unique styles, flourishing careers and savvy social skills, these rising stars provide a steady stream of Insta pictures with a purpose."

Founder of SheaMoisture, Richelieu Dennis, Acquires Essence From Time Inc.

"The Essence brand was not part of the historic, nearly $3 billion sale of Time Inc. to the Meredith Corp. in November 2017."
About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com